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More so than ever before, speed matters – and your website is no exception. Both your visitors as well as Google expect you to have a website that loads quickly.
A fast loading speed is no longer something that’s nice to have. Today, it’s a requirement.
Websites that load quickly rank higher in search engines, enjoy a reduced bounce rate, and higher engagement. It’s estimated that Amazon would lose $1.6 billion annually if their checkout page loaded just one second slower.