Is Pinterest Traffic Worth Anything? How To Maximize Its Value

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One question I commonly get from website owners – both bloggers as well as eCommerce store owners, is the value of Pinterest traffic.

Is Pinterest traffic worth anything? How does Pinterest traffic convert? Should I actively be focusing on my Pinterest strategy?

To be fair, I’ve always had a love-hate relationship with Pinterest traffic.

On one hand, my baby product brand, which is a wonderful market for Pinterest in general, gets a ton of traffic from Pinterest. It was by far our biggest traffic source from social media, and for a long time was our biggest traffic source period.

At the same time, it was also our poorest converting traffic source – converting 7x worse than organic Google traffic over the course of a year.

Why is that, and is there anything you can do to make Pinterest traffic more valuable? I’ll cover both of these in just a moment.

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Social Media: The 6 Stages Every Future Customer Must Go Through (To Actually Make Money)

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Social media is great for building a following, but the biggest mistake entrepreneurs make is stopping its power there.

It’s nice to see your following growing, and receive likes on all of your posts. It truly is. However, likes won’t pay your bills, and a following won’t do much for your business if it can’t be monetized at some point down the line.

Contrary to popular belief, social media is still an incredibly powerful tool for actually generating future customers. However, it requires a strategy that helps to move people from one stage to the next. And if you keep structuring your social strategy to generate awareness, you’ll never get those people anywhere close to spending money with you.

Therefore, I encourage you to read through this article carefully. It is one of the most important articles on social media that I’ve ever written. By following the advice, you’ll learn how you can start generating real income from your existing following (even if it’s not very large) and grow your overall audience profitably all at the same time.

Let’s start with the first stage – the one most business owners never move far beyond.

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You Are Vulnerable – Decrease Your Company’s Reliance On Social Media

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It’s finally happened.

For years, I have been preaching here how dangerous it is to become reliant on one company.

Why it’s dangerous to rely on one platform to send you traffic, or one website to sell your products and services.

This mistake can be so costly, it can shut entire companies down overnight – leaving you with nothing to build back from. It’s incredibly scary.

Two weeks before writing this post, I logged into Twitter to discover that my account had been suspended. I received no email regarding the suspension, and was not told what rule I supposedly broke that led to my suspension.

In fact, I only found out when I went to tweet (as usual) to my 21,000 followers, only to be greeted with this wonderful message:

Twitter Suspension Message

Ouch.

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7 Creative Ideas For Instagram Story Content – Instagram Stories Strategy

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Although Instagram Stories have been around for a while now, the vast majority of marketers are not utilizing them to their full potential.

Even those posting story updates regularly have no real strategy for their Instagram stories, and they’re paying the price because of it.

Stories have the power to build connection with your following that your main feed never could, and if you learn to tap into their power, it’s possible to do very well – even without a large following!

In this article, I want to share 7 Instagram story content ideas to consider trying out. If you can implement even one of these into your business going forward, you’ll find that creating engaging content regularly becomes much easier!

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7 Tactics To Foster More Engagement On Social Media

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Yesterday, you were exposed to between 4,000 and 10,000 marketing messages – but how many of those do you actually remember?

Out of those that you remember, how many actually sparked a powerful enough reaction in you to affect your opinion of that company?

Chances are, not very many. In fact, you unconsciously filtered out the vast majority of advertisements without even realizing that they were there – despite the fact that your eyes likely did pass over them.

As entrepreneurs, we often make the mistake of believing that more eyeballs on our offer is a good thing, without taking into account an important fact – if no results are actually being delivered, we are wasting our time and money for no good reason.

As social media marketers, we make the mistake of prioritizing reach – acquiring new followers, going viral, chasing social shares and retweets, even if it means that our messages fall onto deaf ears.

That’s a problem.

Social media marketers do best when they prioritize engagement first, building a framework that actually connects with the audience. Once this framework is in place, only then can it be effectively scaled by amplifying reach.

In this article, I want to help you develop that framework. Let’s look over 7 methods we can utilize to improve engagement on social media, and build a more meaningful connection with our audience.

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5 Steps To Building A Better Connection With Your Following

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It doesn’t take a large following to make a large amount of money.

There are people with 200 loyal readers doing better than those receiving 200,000 visitors / month.

Heck, we recently learned about an Instagram star with 2.6 million followers that couldn’t sell even 36 t-shirts. Not even one unit per 72,000 followers.

What gives? What’s the difference between the person with 200 followers that makes a full-time living, and the Instagram “influencer” that couldn’t sell even one shirt per 72,000 followers?

It’s simple – it comes down to truly understanding your audience, and using that to build a real, meaningful connection with them.

There are people with less than 1,000 followers making full-time incomes online. As you can see, it’s not about audience size – it’s about the relationship you have with them.

In this article, let’s go over how you can build a better connection with your following, foster further engagement, and of course – make more money from your existing audience!

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