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How much would your business change if you were able to double or triple the speed in which you write your content?

When it comes down to writing, we all know that quality is what truly matters. Our writing has to be good, or else it won’t retain readers for very long.

At the same time, we all have a limited amount of time each day in order to get things done. When you’re able to write more quickly, you’re literally creating time for yourself – time that can be spent either writing even more content, or focusing on some other area of your business that needs attention.

Whether you’re a blogger, video creator, author, copywriter, or someone else entirely, there are a number of creative writing hacks that can help you to improve your writing speed.

Let’s look over some of my top writing tips to help you write more productively!

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When content marketing is done right, it can be one of the most powerful marketing channels available.

Good content marketing can offer a return that far exceeds most other marketing spend, both in the short and the long-term.

Content has the power to drive visibility and awareness to your brand years after its initial publication, and continue making money for you around the clock.

After all, each piece of content can act as an entrance door for your brand, making consumers aware of what you have to offer and naturally moving them closer and closer to a sale.

The potential is insane.

The real power of content marketing however, comes when you can begin utilizing these benefits at scale – releasing more and more content that all works together in a system, each piece building each other up.

By developing a framework that fosters this long-term growth, you ensure that each piece of content that you release continues to build up your brand. Permanently.

In this article, let’s go over how you can create a content marketing strategy that continues to work for you, and build your brand over the long-term. These strategies aren’t specific to any one platform. They’ll work whether you’re utilizing blogging, YouTube, podcasting, social media, something else entirely, or a combination of all of these.

Let’s get to it!

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Blogging may be the single most effective way to market a small business, yet a surprisingly large number of people fail to take it seriously.

It’s cheap to start, and cheap to scale. It works in almost every industry. It generates sales in the short-term, and is an incredible brand-building tool in the long-term.

When it’s pulled off correctly, it can not only completely transform entire companies, but it can make it incredibly difficult for anyone else to even compete.

The potential here can not be overstated. My first ever hire was a content writer. There’s a reason blogging is at the core of all my companies, (including my eCommerce brands which have gone on to do millions in sales.)

The importance of blogging cannot be understated. In this article, I am going to make the case why it’s time for you to start a blog, and showcase all of the incredible benefits that blogging can offer your small business. Some of these will not be obvious, and I urge you to continue reading with an open mind – taking examples and imagining how they will fit in with your own business, and your existing marketing strategy.

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Is blogging dying?

Is it still worth starting a blog today?

Will blogs soon become a distant thing of the past?

You’d be surprised how often questions like these are asked. As a matter of fact, people have been wondering if we’re approaching the end every single year, without fail. Since blogging first entered the mainstream, people have predicted its demise.

The answer however, is not so clear.

It hinges entirely as what we actually consider to be blogging. In one set of circumstances, a new blogger will never get off the ground. In another, their blog can take them to unimaginable successes.

The difference? How you position yourself in the marketplace.

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When you’re just starting out as a blogger, it can be tempting to start your blog on a free web host, such as WordPress.com, Blogger, or Blogspot.

However, did you know that this is one of the biggest mistakes you can make, and not one that can be easily corrected in the future?

It’s true – while you may have seen many people blogging on a WordPress.com domain, starting your blog there is equal to shooting yourself in the foot, and then trying to run a marathon. Simply put, it’s a terrible idea.

Let me explain why.

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It should go without saying, but some markets are more difficult to compete in than others.

While low-competition markets are easy to break into and even a beginner can establish an audience without any serious marketing efforts, others are difficult to even establish an initial audience. It could take months and hundreds of hours of work before entrepreneurs in these markets experience any return at all.

Fortunately however, expensive markets tend to offer great rewards in return. After all, a market becomes competitive due to the fact that there’s so much money to be made, and competitive markets offer incredible opportunities to scale.

In this article, my goal is to shorten the time it takes you to succeed in these markets – sharing with you tactics and strategies myself and others have utilized to build our brands in competitive industries.

Over the years, I’ve competed in both small, refined niches, as well as major markets like business and parenting.

These are markets that have insane amounts of brand loyalty, and getting a consumer to make regular visits and purchases is very tough, and often quite expensive.

There is a healthy degree of skepticism to newcomers, and establishing any sort of name for yourself, let alone growing an engaged audience, can be difficult.

While my baby product brand is far from being a household name, we’ve managed to carve out our own niche market, and our blog audience and customer base is growing every day. I only mention this to show that what I’m about to share with you actually works, and can be applied to your business regardless of the market. I’ve used these strategies to build my personal brand here as well.

So, without any further ado, let’s begin.

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