7 Branding Mistakes That Will Destroy Your Company

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by  James McAllister

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Your brand is fragile.

It is difficult to build up – taking months or years to really connect with a person’s mind. You can get in front of a consumer hundreds of times, invest large amounts of money, and endless hours of work to reach a point where that person finally trusts you, and aligns themselves with what you stand for.

It requires a well thought out strategy and careful execution. Pull it off, and you’ll cultivate raging fans, happy to throw money at you – even if you’re more expensive than your competitors.

Do it wrong however, and you can alienate your audience – even turning once-passionate fans into people that begin to dislike you, and everything you stand for.

Brands take a long time to build up, but they can very quickly be destroyed. While no one thing will take you down, a pattern of bad behavior can quickly ruin the credibility and image you’ve worked so hard to build up.

On the opposite end, a strong brand can pay dividends for life – making every facet of marketing more effective going forward.

In this article, we’ll go over key branding mistakes you must avoid if you want to keep people on your side. By developing a framework and keeping these principals in mind, you ensure that the fans you cultivate remain fans forever – making new fans become even more valuable.

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5 Ways To Simplify Your Business Strategy, To Focus On Execution

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by  James McAllister

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Business is often made out to seem over complicated.

We are constantly being bombarded with new strategies to try out, new social networks to focus on, and new trends that we just ‘have to’ jump on quickly.

We’re made to believe that if we don’t move quickly, then we’ll miss out. That if we just try out this one new thing, or find that one special secret, we’ll instantly become successful in our entrepreneurial endeavors.

We develop complex plans in our minds with a lot of moving pieces, and expect everything to go perfectly.

Of course, it rarely does.

The fact of the matter is, you likely already know nearly everything you need to grow your business to massive levels – it’s just a matter of executing on that information.

Let this article serve as a guide to help you filter out the noise – to analyze what’s actually important for you to focus on, and develop a simple strategy that you can actually work with – guaranteed to bring you consistent results over time.

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Don’t Become A ‘Blogger’ – Build A Personal Brand

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by  James McAllister

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Is blogging dying?

Is it still worth starting a blog today?

Will blogs soon become a distant thing of the past?

You’d be surprised how often questions like these are asked. As a matter of fact, people have been wondering if we’re approaching the end every single year, without fail. Since blogging first entered the mainstream, people have predicted its demise.

The answer however, is not so clear.

It hinges entirely as what we actually consider to be blogging. In one set of circumstances, a new blogger will never get off the ground. In another, their blog can take them to unimaginable successes.

The difference? How you position yourself in the marketplace.

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5 Steps To Building A Better Connection With Your Following

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by  James McAllister

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It doesn’t take a large following to make a large amount of money.

There are people with 200 loyal readers doing better than those receiving 200,000 visitors / month.

Heck, we recently learned about an Instagram star with 2.6 million followers that couldn’t sell even 36 t-shirts. Not even one unit per 72,000 followers.

What gives? What’s the difference between the person with 200 followers that makes a full-time living, and the Instagram “influencer” that couldn’t sell even one shirt per 72,000 followers?

It’s simple – it comes down to truly understanding your audience, and using that to build a real, meaningful connection with them.

There are people with less than 1,000 followers making full-time incomes online. As you can see, it’s not about audience size – it’s about the relationship you have with them.

In this article, let’s go over how you can build a better connection with your following, foster further engagement, and of course – make more money from your existing audience!

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Entrepreneurs: Quit Wasting Your Time And Money Obsessing Over These 5 Things

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by  James McAllister

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How much more could you get done if you were working at 100% productivity, every second you’re building your company?

The truth is, almost nobody actually works as effectively as they could be. This is just as true for the big corporate CEO as it is for a first-time small business owner.

In every company, there is waste. This is after all, human nature. Nobody is completely efficient all of the time, and you certainly don’t have to be in order to succeed.

However, we all want to get everything that we possibly can out of each day. Out of our budgets. Out of our employees, if we have any. This means that we need to constantly take note of what’s actually delivering results, and what we’re spending too much time and money worrying about.

By simply changing a few key actions each day and honing in on what truly matters, you can waste less resources on things that do not move the needle, and make sure that your time and money is put to its best use.

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