What if I told you that you could double your traffic with one sentence? One sentence, that would make reading the rest of your article irresistible? One sentence that could put more cash into your pocket? Can you guess what it is? That’s right, it’s your article’s title.
In this post, I’m going to teach you how to write great article titles that will draw in thousands of readers.
The title is the single most important sentence in your entire article. Why?
The title is what appears in the search engines. Your article’s title is what draws people in from your competitors, and gets them to come to your website instead.
Don’t believe me? Well, guess what? You’re here, reading this article aren’t you? Why? Chances are, the title sparked your interest. The title made you wonder what could possibly double your blog traffic.
What if I had named it “Why You Should Make A Good Post Title”? Not nearly as attractive, am I right?
So How Do You Write Great Article Titles?
It’s quite easy actually. You have to make them want to click on your article. So how do you do this?
You get inside the reader’s mind, and cause an emotional reaction that entices them to click on your link.
Titles Based On Fear
For example, fear. If I wrote an article with the title, “How Safe Is Your Blog From Hackers?”, it would get a lot of clicks. It creates fear. It forces the reader to think about the question at hand. Nobody wants their blog to be hacked. Even if they think they are blog security experts, the headline forces them to second guess themselves. So what happens? They read the article just to be sure.
Titles Based On Famous People
We all look up to famous people. We idolize them. We want to be like them. So what does this mean? We can use them to our advantage.
Famous people are famous for a reason. Usually, they’ve done something great to get noticed by so many people. Since we’re all writers here, let’s use Darren Rowse for an example. Darren Rowse is the owner of one of the most popular blogging blogs on the internet, ProBlogger.
Wouldn’t you like to have a website as popular as his? Chances are, you would. So how could I apply this to a headline? I could, for example, write an article called “The Darren Rowse Guide To Writing Killer Blog Posts”, and chances are, a lot of people would read it.
The key here is to choose someone who your readers will recognize and look up to, someone who is famous in your niche.
Titles About Mistakes
Titles regarding potential mistakes your readers could make work wonders if done correctly. Not only do they create question within the readers mind, they also make you look like an expert in your niche.
One of the first articles I ever wrote on JamesMcAllisterOnline.com was titled, “5 Common Mistakes To Avoid When Buying Your Domain Name!”. Let’s analyze this title and find out why it worked so well.
First of all, anyone who was looking up information on choosing a good domain name is probably inexperienced. The inclusion of the word ‘Common’ makes them realize that since they are inexperienced, they are likely to make the mistakes listed inside the article. Nobody wants to make mistakes, so they click on it and read it just to be sure they don’t screw up. See what I mean?
And this can apply with anything really. Some more example headlines are:
- 5 Silly Mistakes That Are Costing You Traffic
- 3 Flirting Mistakes That Make You Look Like A Jerk
- 6 Dieting Mistakes You Don’t Know You’re Making
And there’s way more than that. Any type of headline that can have a psychological effect on the reader is bound to be attractive, and effective. This doesn’t have to only apply to new posts – I’ve gone back and re-titled some of my old posts on other blogs and noticed my click through rate doubled, by only changing one sentence.
And you could too. You now have it – you now know how to write article titles that will pull in the readers. And of course, more traffic means more money for you. If you haven’t already, start thinking of great blog headlines now. Write them all down, and they’ll be ready for you when you need them. You’ll thank me later.
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