Did you see someone with pinned videos on their TikTok profile, and want to do this for your page as well? Pinning videos to your TikTok page is not only easy, but there are a lot of benefits to doing so as well. In this article, I’ll show you step-by-step how to pin a video…
There is nothing more annoying than taking the time to create a quality TikTok video, only to see it get 0 views. This glitch is one of the most common on TikTok, and most people will experience it at one point or another. Thankfully, because it’s happened to so many people, we now know a…
Whether or not you should delete videos is one of TikTok’s most controversial topics. While some people believe that it’s not a problem, others are convinced that it can drastically hurt the performance of future videos – or even lead to shadowbans. So, what is the truth? I looked deep into the issue in order…
Social media is great for building a following, but the biggest mistake entrepreneurs make is stopping its power there. It’s nice to see your following growing, and receive likes on all of your posts. It truly is. However, likes won’t pay your bills, and a following won’t do much for your business if it can’t…
It doesn’t take a large following to make a large amount of money. There are people with 200 loyal readers doing better than those receiving 200,000 visitors / month. Heck, we recently learned about an Instagram star with 2.6 million followers that couldn’t sell even 36 t-shirts. Not even one unit per 72,000 followers. What gives? What’s the…
One question I commonly get from website owners – both bloggers as well as eCommerce store owners, is the value of Pinterest traffic. Is Pinterest traffic worth anything? How does Pinterest traffic convert? Should I actively be focusing on my Pinterest strategy? To be fair, I’ve always had a love-hate relationship with Pinterest traffic. On…
It’s finally happened. For years, I have been preaching here how dangerous it is to become reliant on one company. Why it’s dangerous to rely on one platform to send you traffic, or one website to sell your products and services. This mistake can be so costly, it can shut entire companies down overnight –…
Although Instagram Stories have been around for a while now, the vast majority of marketers are not utilizing them to their full potential. Even those posting story updates regularly have no real strategy for their Instagram stories, and they’re paying the price because of it. Stories have the power to build connection with your following…
Yesterday, you were exposed to between 4,000 and 10,000 marketing messages – but how many of those do you actually remember? Out of those that you remember, how many actually sparked a powerful enough reaction in you to affect your opinion of that company? Chances are, not very many. In fact, you unconsciously filtered out…
One of the biggest misconceptions in marketing is that you need a large audience to make a large amount amount of money. For most businesses, this simply isn’t true. It doesn’t take tens of thousands of followers on social media, readers on your blog, or subscribers to your email newsletter to make some serious money online. It…