James McAllister Online

Tag: PPC Advertising

  • 5 Lessons I Learned Spending $100,000 On Amazon PPC Ads

    Note: This article was written over 5 years ago, and may be outdated.

    Having spent over $100,000 in Amazon pay-per-click ads across of hundreds of campaigns, I’ve learned a lot of lessons that wouldn’t have been obvious at the beginning.

    Relatively speaking, Amazon PPC is still a relatively new platform, and it is constantly evolving. New tools and advertising strategies are coming out all the time, and there isn’t as much known about the platform vs something like Adwords or Facebook ads.

    Therefore, I wanted to release this post to share all of my key findings over the last year.

    Let’s look over some key Amazon pay-per-click strategies that have been helping me to reduce ACoS and make more sales on Amazon! (more…)

  • Pay-Per-Click Advertising For Bloggers: How, Why, And When

    If you ever want your blog to really skyrocket, you need a way to scale.

    You need to develop a system that will allow you to grow consistently over time, without hitting any sort of plateau. Without hitting a ceiling, or any limits.

    I started this blog because I knew that this market had limitless potential. I knew that the possibility was there to make millions of dollars a year. I knew that any limits that were in place were set by me, and I had control over all of them.

    It wasn’t like that in the iPhone market, where I used to work in. I took off, and within a couple years I hit the max I could ever possibly make.

    Most bloggers will never hit that ceiling if there even is one, because they do not do what is necessary to scale their business. (more…)