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In business, true safety is hard to come by.
Regardless of how hard you work, or how we’ll you’re doing now, things change.
Your product becomes obsolete, or a new, larger competitor enters your market. You’re hit with a baseless lawsuit, but still have to shell out huge amounts of money for legal fees. You end up having a medical emergency, and have to take on serious debt just to get by.
These are all things we don’t like to think about, but become a reality for so many entrepreneurs. It’s not fair, but its a reality for far too many people.
And sadly, their companies often die in the process, and their lifestyle changes almost immediately.