When choosing a niche or simply measuring your business progress, it’s easy to focus on your total audience size. We all want to have as big of an audience as possible. We see websites with hundreds of thousands or even millions of visitors and think, “Why couldn’t that be me? What am I doing wrong? My…
We’re at an interesting time in entrepreneurship, particularly for small businesses. Things aren’t the same that they used to be. As a society, our lives are radically different than they were 10 years ago, and marketing has changed as well. So has the way we learn. New entrepreneurs aren’t getting their business advice from textbooks…
Every action you take in business either costs you money, or it costs you time. As entrepreneurs, it goes without saying that we very well may be low on both of these. From the new business owner working a full-time job on top of running their business, to the cash-strapped company that can’t afford to…
Social media is great for building a following, but the biggest mistake entrepreneurs make is stopping its power there. It’s nice to see your following growing, and receive likes on all of your posts. It truly is. However, likes won’t pay your bills, and a following won’t do much for your business if it can’t…
When it comes to selling digital products – especially courses, there are a few routes you can take. On one-hand, you can release your course as a one-off payment. The customer purchases it, and they have access to it forever. On the other hand, there has been a rise in membership sites / subscription services…
What makes your company unique? Why do people buy from you? In business, you can typically offer two of these three things, if you work hard: A high quality product or service. An impressive overall shopping experience, with great customer service all around. A low price. However, you can not realistically offer all three of…
It should go without saying, but some markets are more difficult to compete in than others. While low-competition markets are easy to break into and even a beginner can establish an audience without any serious marketing efforts, others are difficult to even establish an initial audience. It could take months and hundreds of hours of…
So you’ve decided to start a blog. Congratulations! But did you know that blogging is an extremely diverse business, and the business model can vary entirely depending on which category of blogger you fall into? In fact, just about everything is different. The strategy you take is different, the type of content you’ll release is…