James McAllister Online

Blog

  • Pay-Per-Click Advertising For Bloggers: How, Why, And When

    If you ever want your blog to really skyrocket, you need a way to scale.

    You need to develop a system that will allow you to grow consistently over time, without hitting any sort of plateau. Without hitting a ceiling, or any limits.

    I started this blog because I knew that this market had limitless potential. I knew that the possibility was there to make millions of dollars a year. I knew that any limits that were in place were set by me, and I had control over all of them.

    It wasn’t like that in the iPhone market, where I used to work in. I took off, and within a couple years I hit the max I could ever possibly make.

    Most bloggers will never hit that ceiling if there even is one, because they do not do what is necessary to scale their business. (more…)

  • Your Power Base – Why You Need It, How To Build It, And How To Use It

    Every blogger has something called a power base.

    Your power base is very similar to your network, but it’s a bit more refined – your power base is those people that you’ve connected with so well, that they will take a given action to support you if you request them to do so.

    These are the people you can turn to when you need a favor. When you need help. Advice. Guidance. Every blogger needs a power base to fall back on, to leverage, and to propel themselves forward.

    To become more effective at blogging, you need to make building your power base one of your largest priorities. Let’s talk about how to build your power base,  and how to make the most out of it for your mutual gain. (more…)

  • The Ultimate HootSuite Pro Review

    If you want to scale your business, it’s imperative that you do something that can save you time.

    After all, regardless of how hard we work, we only have 24 hours in a day to get things done.

    In the past, this meant hiring employees to take on projects for us so we could allocate our resources elsewhere. However, for those of us who work online, we’ve also been granted some amazing tools that can save us hours of time each day – at a much cheaper price as well.

    HootSuite Pro is one of those tools.

    If you do any social media marketing at all (which you should be if you’re running any sort of business) then read on – the way you manage your social profiles may be about to change forever. Here is my ultimate review for HootSuite Pro. (more…)

  • Going From Blog To Online Media Empire – The Ultimate Guide

    Going from an ordinary blogger to an extremely successful businessperson is all about scale.

    You start off by developing a profitable system. When, and only when you finally have a good system in place, you scale it up as much as you can and reap the rewards.

    Of course, neither of those are easy. Many people focus a lot of time on creating a profitable system, because that’s the first vital step. For a moment though, let’s talk about what to do once you’ve got that system in place.

    Let’s talk about scaling it up. Let’s talk about building an entire online empire. (more…)

  • A Step-By-Step Guide To Making Friends With Influential Bloggers

    Networking with other bloggers in your niche can be extremely powerful. You do not specialize in everything, and there are areas where other bloggers could not only help you grow as an expert in your niche, but provide more value to your readers as well.

    Not to mention, networking tends to benefit both parties and allows you to leverage other blogger’s audiences to skyrocket your own growth. There are more blogs than ever competing for your reader’s attention, so you’ll definitely want to make as many friends as you can! For those who are struggling to reach out to other bloggers, here is a step-by-step system that has proven to be very successful. While there is no one-size-fits-all solution for blogger outreach, these tips are solid. (more…)

  • Why Are There Bad Blogs Doing Better Than You?

    If you’ve ever taken the time to analyze other blogs in your niche, I’m willing to bet you’ve come across some that are doing quite well, but absolutely suck.

    Their content is sub-par at best, does not go into anything specific, and is barely written in English.

    Posts are short and unhelpful, ads are everywhere, and you couldn’t imagine why anyone would bother to spend time on their site when there are so many better alternatives available.

    Yet, despite the fact that the website is absolutely horrible, the website is outranking you and is attracting far more visitors than you could imagine receiving. How exactly are these low-quality blogs doing better than you? 

    Table of Contents

    Content Is King, But It’s Only One Piece

    For a moment, think of blogging as a game of Chess. Content is king. Without the king, you lose the game. Without content, your business will fail. However, you can not win the game of Chess with the king alone – there are plenty of other pieces you must use to beat your opponent. Content alone isn’t going to make you successful.

    The game of business is similar. The goal of a business is to make the most amount of money possible. Content is only one part of it.

    Here’s why. Content doesn’t make you money. People make you money. To attract people, you need a marketing plan to send people to the content. Within your content, your goal is to get people to take some action so they can at some point or another, send you money. When you accomplish this, you have the basis of a winning system in place.

    Each piece is absolutely vital for achieving the end goal of money. If you don’t market your content, you’ll never get people to come to it. If you don’t have good content, you can get people to your site, but they’ll never send you money. Money can be reinvested into paid traffic methods to scale up your marketing, increasing profit further.

    So how does this tie into bad websites? Well, the content side of these websites may be weak, but they make up for it by having a strong system.

    I recently read Robert Kiyosaki’s, “Rich Dad’s CASHFLOW QUADRANT,” and he brings up a good point about business. He asks the reader, “can you make a better burger than McDonald’s?” He says that most people can. He then goes on to ask why you aren’t making money off of your better burgers while McDonald’s is a multi-billion dollar corporation. The reason he says is that McDonald’s has the perfect system in place to deliver billions of burgers to consumers. The product is only part of the system.

    The same idea applies to blogging and internet marketing. Your content on its own doesn’t make you money. Your content on its own is not your business. It is only part of the system. The system is your business.

    Cheap fast food isn’t all that great, yet people still spend billions of dollars on it because the system works. This is the exact same reason why low-quality blogs do well – at least for now.

    Low-Quality Sites Are Marketing Differently Than You

    The majority of low-quality blogs are never going to succeed, but the ones that are already successful have a huge advantage over you.

    Not only do they already have a regular audience sharing their posts (and growing their readership further without any effort on the blogger’s part) but they are also ranking well, allowing even more people to reach them. They have backlinks, so they rank high. They rank high, so they’ll get even more backlinks without asking for them. The rich get richer.

    Websites that have a high Domain Authority have a huge advantage when it comes to ranking, and can put out shorter, lower quality articles than other people can and still rank well for them. I know that it’s very discouraging to pour your heart and soul into a 2000 word blog post only to see it outranked by a 400 crumby article that’s barely written in English. I get it.

    Owners of these sites can outsource a bunch of these horrible articles and push out a ton of them extremely quickly, dominating Google for every thinkable search term. That’s fine. They’re untouchable for now, and that’s OK.

    You Must Seek Out Your Traffic Before It Comes To You

    You do not have the advantage of ranking highly in Google, and therefore you must actively seek out your traffic. You must find where your target audience is, market to them, and bring them back to your site with you. Again, without the marketing, people will never see your content and they will never send you money. It’s impossible.

    If you’re looking to build traffic to your website, I highly recommend signing up for my free, 7-day traffic building course. The course teaches you 7 different methods to bring free, long-term traffic to your site. Because your content is high-quality, you’re at a huge advantage when you do manage to bring these people to your site.

    As someone that doesn’t write garbage, you have a real advantage when it comes to winning people over. Your blog is a “hidden gem.” People will land on your site, love how much better it is, and engage with your content far more often than the bad bloggers can ever dream off. As time goes on, you’ll win more and more of their readers. Their system is not sustainable, and they will inevitably collapse.

    You are the gourmet restaurant of the blogging world. The low-quality, successful website is McDonald’s. When people realize they can get a way better burger for the same price, where do you think they’ll end up shopping at from now on?

    Over time, quality always wins. It may take a while to get the ball rolling, but once it’s rolling you’ll be growing far faster than the McDonald’s bloggers could ever catch up with.

    Remember The Goal Of The Game

    At the end of the day, it’s not about how many people are visiting your website. It’s about how much money you’re making from the visitors that you have.

    In my book, “The Young Entrepreneur’s Guide to Business, Finance, and Life” I encourage people to build a profitable business back-end before focusing a ton of time and/or money on marketing efforts. You could have 10,000 people visiting your website a day, but if your visitors aren’t converting into buyers than they do not help you win the game.

    The bad blogs may have a lot more visitors, but you’ve really got to wonder how many of those visitors are sending the blogger money. I guarantee you that it’s a lot lower than people who have great content and a good system in place.

    Build a profitable system, and then bring traffic to your site.

    Before long, you’ll beat your competitors and become the new authority in your niche. Don’t give up when you feel discouraged, keep putting out great content, and market consistently. Grow every month, and one day you’ll make it.

    Quality content always wins in the end – but only if it’s part of a great system. Build the better system, and you’ll end up reaping the rewards.

  • How To Turn Your Blog Posts Into A Kindle eBook

    Every blogger should try their hands at Kindle publishing at least once.

    Income from blogging is far from passive.  When you stop working on your blog, traffic slowly but surely dwindles away to nothing. New sites emerge and take over your rankings, sites with your links go offline, and your business dies.

    Kindle publishing is not this way. Books are forever, and Kindle publishing comes about as close to passive income from writing as you can get. As long as your eBook is live on the Kindle store, Amazon will continue selling it to people.

    Here’s the problem. Many bloggers want to write Kindle books, but do not feel that they have the time to do so. The time they do have is spent writing blog posts, marketing their content, and trying to sell. What they may not realize is that they may have already written most of the content they need for a book, they just need to organize, refine, and publish it.

    This article is going to teach you how to turn your blog posts into a Kindle eBook, and publish it on Amazon for easy leads and passive income. (more…)

  • 25 Guaranteed Ways To Increase Your Email Opt-Ins

    If you’re not building your email list, you’re making a foolish mistake.

    For most bloggers, the real money isn’t made through your blog. It’s made by promoting products to those who have opted-in to your newsletter. Therefore, your main goal should be to get people onto your email list and into your sales funnel.

    However, this is easier said than done. Convincing readers to part with their email is harder than ever before and you’ve really got to go above and beyond your competitors if you want to win your visitor’s emails.

    Here are 25 guaranteed ways to increase email opt-ins from your blog. (more…)

  • How Publishing An eBook Can Push Your Blog To New Levels

    Note: The book referenced in this post has been revised, expanded upon, and turned into my blogging course.

    I recently published my first eBook ever. Not only was it an incredible learning experience, but it has helped my blog in so many ways. In fact, the benefits that have come from publishing this book far outweigh the money the book has actually made.

    The benefits have been so numerous that I have already written another book for another blog of mine, and plan on publishing several more in 2015. If you haven’t yet published your own eBook, this article may just change your mind. Let’s take a look at some of the benefits of publishing an eBook for your blog. (more…)

  • The Proper Blog Commenting Technique

    We’ve all heard that commenting on other people’s blogs is a good way to bring traffic to your website. But did you know that there is a certain technique to doing it? While the wrong technique could do nothing but waste your time, the proper technique could generate hundreds of visits from only a single comment! So what exactly is the proper technique to blog commenting for traffic? (more…)