Did you see someone with pinned videos on their TikTok profile, and want to do this for your page as well?
Pinning videos to your TikTok page is not only easy, but there are a lot of benefits to doing so as well.
In this article, I’ll show you step-by-step how to pin a video to your profile. Then, I’ll share some tips to help you decide which videos you should pin, and the benefits of doing so.
Let’s get started!
Table of Contents
How To Pin Videos To Your TikTok Profile
The entire process of pinning a video to your TikTok profile can be done in just a few steps.
Currently, TikTok allows people to pin up to three videos to their profile at once. Once three pins have been placed, one of them must be unpinned before another can take its place.
Once a video has been unpinned, it will return to its original place on your TikTok profile, which is dependent on the order it was posted in.
Anyhow, to pin a video to your profile, follow these instructions:
Open TikTok and visit your profile.
Tap on the video you wish to pin to your profile.
Tap on the icon with three dots, towards the lower-right side of your screen.
On the box that pops up, tap on the button that says ‘Pin.’, which will be on the bottom row.
Once this is done, you will see a confirmation that the video has been successfully pinned, as illustrated above.
Before you go any further however, wait! You should be mindful of which videos you post to your profile, to maximize the impact.
Let’s look over some of the benefits of pinning videos, and how to choose the best videos to pin.
Why You Should Pin Videos To Your TikTok
Having a strategy for the videos that you pin is very important!
Truthfully, you shouldn’t just pin any video – you should be very specific about which videos you wish to pin. This way, they can have the maximum impact.
To fully understand this, let’s look over some of the benefits of pinning videos to your profile, so you can choose the ones that best match your objective for your page.
1. Highlights Your Best Content
One powerful way to utilize pinned video is to use them to highlight your best content.
This can be the videos that you deem to be highest quality, best represent your page, or simply the ones that ended up getting the highest number of views.
TikTok videos have a relatively short lifecycle. If somebody doesn’t see the video shortly after it’s posted, there’s a good chance that they will never see it – especially as it gets pushed further and further down your profile.
Therefore, pinning some of your best performing content up to the top of your TikTok profile page is a great way to ensure it reaches more people, even long after you’ve posted it.
2. Encourages New Followers
Most people do not follow you after watching only one video.
In fact, the cycle usually goes like this.
First, someone finds one of your videos in their For You page, or somebody else shares it with them.
Then, they click through to your profile to see more of what you have to offer. During this time, they’ll probably watch at least a few of your videos, so they’ll know whether or not it’s worth these getting thrown into your feed.
If they like what they see across several videos, only then will they decide to follow you.
So, by putting some of your best content front and center, it encourages people to follow you, so they don’t miss out on more content that they’ll love!
3. Sets Expectations For Your Posts
Finally, pinned videos can show new potential followers what type of content they’re likely to receive by choosing to follow your page.
Unless you’re already a mega influencer, most people find success on TikTok by posting a bunch of similar videos.
These may be videos covering a similar topic, videos that were filmed or edited in a specific way, or a series of videos with multiple parts.
The idea here is that if somebody likes any of your videos, they’re likely to enjoy all of them because they’re similar in nature.
By pinning some of your videos up to the top that performed well, you can show new people what type of content you post – so they can decide whether or not they wish to follow you more quickly.
Conclusion
As you can see, pinning a video to your TikTok profile is easy once you know what to do!
Because there are so many benefits of doing so, it makes sense to always have at least one video pinned at any given time – and also to switch them out regularly.
This way, you can use this feature not only to help you build your following, but to show more content to existing followers as well.
I hope that you’ve found this article helpful. If you have any other questions about pinning videos on TikTok, please ask them using the comment form below.
Whether or not you should delete videos is one of TikTok’s most controversial topics.
While some people believe that it’s not a problem, others are convinced that it can drastically hurt the performance of future videos – or even lead to shadowbans.
So, what is the truth?
I looked deep into the issue in order to discover the true impact that deleting videos can have on a TikTok page.
In this article, we’ll look over whether or not you should delete videos from TikToks, and what could happen if you do. (more…)
Social media is great for building a following, but the biggest mistake entrepreneurs make is stopping its power there.
It’s nice to see your following growing, and receive likes on all of your posts. It truly is. However, likes won’t pay your bills, and a following won’t do much for your business if it can’t be monetized at some point down the line.
Contrary to popular belief, social media is still an incredibly powerful tool for actually generating future customers. However, it requires a strategy that helps to move people from one stage to the next. And if you keep structuring your social strategy to generate awareness, you’ll never get those people anywhere close to spending money with you.
Therefore, I encourage you to read through this article carefully. It is one of the most important articles on social media that I’ve ever written. By following the advice, you’ll learn how you can start generating real income from your existing following (even if it’s not very large) and grow your overall audience profitably all at the same time.
Let’s start with the first stage – the one most business owners never move far beyond. (more…)
It doesn’t take a large following to make a large amount of money.
There are people with 200 loyal readers doing better than those receiving 200,000 visitors / month.
Heck, we recently learned about an Instagram star with 2.6 million followers that couldn’t sell even 36 t-shirts. Not even one unit per 72,000 followers.
What gives? What’s the difference between the person with 200 followers that makes a full-time living, and the Instagram “influencer” that couldn’t sell even one shirt per 72,000 followers?
It’s simple – it comes down to truly understanding your audience, and using that to build a real, meaningful connection with them.
In this article, let’s go over how you can build a better connection with your following, foster further engagement, and of course – make more money from your existing audience!
1. Get Personable – Interact One-On-One
This one is perhaps the most obvious, but it’s also one of the most important.
Nothing builds connection better than actually interacting with someone one-on-one. Focusing all of your attention just on them, at least for a moment.
This means that you should be doing things such as…
Leave communication channels open – enable comments on your pages.
Encourage communication – ask your audience for their opinions or insights.
Actually respond to comments posted on your website and social pages.
Let people know that they can contact you. Answer emails promptly.
When somebody does something for you, acknowledge them and the action. They’ll appreciate the fact that you noticed!
Connection has to go both ways. You’re never going to achieve your goal if you have the audacity to think that people should only listen to what you have to say, while showing no willingness to hear what they have to say back.
It just doesn’t work.
Quit telling yourself that you don’t have time to interact with your followers one-to-one, or that you’re too good to do so. This kind of egotistical thinking will end up having the opposite effect – pushing people away, and causing them to wonder why they should bother with you when there are millions of other good people to follow on the internet.
One meaningful interaction could be all that’s needed to turn a freebie seeker into a paying customer.
One meaningful interaction could be all that’s needed to turn a freebie seeker into a paying customer. Click to Tweet
2. Utilize Audio And Video
I’m willing to bet that the entrepreneurs you know best, the marketers and public figures you feel like you know the best, aren’t just writers.
The written word is a powerful tool, and should be part of every marketer’s arsenal. However, it simply can’t compete with audio, or especially video when it comes to building connection in the vast majority of cases.
There’s something different about actually being able to see and hear a person, as if they were in front of you. You get to really come to understand their style, their mannerisms, their delivery. It stands out much more in your mind, and becomes much more memorable as a result.
The big players are all utilizing video more and more – and that’s what consumers want.
I’m a huge advocate for blogging, and would never tell you to stop doing so. I would just encourage you to spend more time creating audio and video content heading into the future. In the long-term, it will pay off more for you.
After all, this is why I’ve been including an audio recording of each post I publish here. Those that choose to listen rather than read consume more of the article on average – allowing me to really deliver my full message.
Sometimes our most important pieces of information are in the details, which are skimmed over on a normal blog post. Audio and video content can’t be skimmed over quite as easily.
3. Collect Data To Tailor Your Content
If you’re not tailoring your content, you have a problem.
You’re wasting your audience’s time, and they’re not going to forgive you for it. Even if they don’t mean to, they’re going to unconsciously filter you out when their brain decides that you’re not relevant to their interests and needs.
In my email marketing course, I talk heavily about segmentation, and how to segment your lists for greater targeting. This is the act of breaking up your list into smaller chunks, so you can send out content that is not only more relevant, but promote more targeted offers to groups of people that are likely to want to take action.
An example at the most basic level would be separating out buyers from non-buyers. Why annoy your audience promoting a product they’ve already bought?
Many marketers handle their messaging poorly – sending the same thing out to every single person regardless of their relationship to you. In some areas, this is inevitable. You can’t write a unique blog post for every person that visits your site, of course.
However, in many other areas, personalization not only is possible, but should be expected.
This is why email is still the most powerful marketing channel, and works better for converting interested prospects into buyers. Social media doesn’t come close, because it can’t.
With a powerful email marketing system, you can collect more data about a specific subscriber than you’d know what to do with.
Their demographic information.
Their interests.
What products they’ve purchased.
What past messages resonated with them.
What pages they’ve visited on your site.
What time of day they’re most likely to check their email.
What psychological triggers they respond best to.
And so much more.
Not only that, but you can set up systems that send out messages automatically based on extremely specific combinations of this data. Then use all of this to improve your system over time.
Email is hands-down the most powerful way to build connection and trust on autopilot, and while it should never be the only thing you focus on, email is the one thing worth mastering.
Get it right, and you’d be surprised what percentage of your audience ends up doing business with you time and time again.
Don’t go another day without an email marketing system that works for you. Enroll in my email marketing course and you can have your autoresponder building connections for you by the time you go to bed tonight.
4. Frequency
Once you’ve built that initial connection with someone, I’m not sure quality is always better than quantity.
You don’t need to have the best content every single time. Quality content will certainly get people to pay attention to you, but once you’ve got their attention and somebody likes you, they’re not going to hold you to that same standard.
It’s better to produce something good and have it seen every day, then to create something great and have it seen only once a week.
The world is too busy, too cluttered with promotion to succeed if you’re rarely getting in front of your target customer.
Once somebody has discovered you, it’s your job to make sure they don’t forget who you are and what you stand for.
After all, repetition is a key part of branding. The word branding itself means to “mark in a way that cannot be removed or forgotten.”
That is exactly what you need to do in the visitor’s mind. Brand yourself. Your ideas. Your principals. Your core values.
The only way to do this is to get in front of the visitor over and over again. They should not be able to think about your industry without your company coming into their mind – whether they want it to or not.
This is why, despite how powerful email marketing can be, you still need to have a social strategy in place. You still need to do content marketing. You need to be active in your industry’s communities.
If you don’t show up, you will not be missed. You’ll just be forgotten.
Once somebody has discovered you, it’s your job to make sure they don’t forget who you are and what you stand for. If you don’t show up, you will not be missed. You’ll just be forgotten. Click to Tweet
5. Get Personal – But Only When The Time Is Right
Letting your audience see a deeper side of you can really help draw them in, and help them feel a connection to you or your company that goes far beyond just business.
That being said, there is a time and place to do so. You would not like it if somebody came up to you and spilled out their entire life story in their first interaction. That would just be weird, unprofessional, and a waste of time. People do not care about those details yet.
People are inherently self-centered the majority of the time, and care about their own lives – not yours. Getting personal can be extremely powerful, but it needs to be something that either…
Adds value in some way.
Is sought out by the audience member themselves.
Typically, #1 comes before #2.
It’s easy to share a bit more about who you are by tying it into a lesson. A perfect example of this would be using your own story to demonstrate a point that you are trying to get across.
Then, develop some separate platform where you can really shine through.
In my case, this is typically Instagram stories. I may show what’s going on in some of my other companies, share random thoughts on something notable that’s happened, or just ask a question and discuss my opinions.
A vlog or personal podcast can also be a great way to do this. All three of these choices help with the frequency issue mentioned previously.
When people know, like, and trust you, they buy from you. When they really feel connected with you, they become super fans – not just purchasers of your product, but those that spread your messages, adopt your values, and help you expand your brand.
Conclusion
Building a deeper connection with your following isn’t particularly challenging, but it does require a strategy.
You must find the balance between growing your audience, and nurturing the members who you already have. A large audience means nothing if nobody actually engages with you, or cares about what you have to say.
I hope that this article has given you some new ideas on how you can connect with your following on a deeper level. I promise that if you make this a priority, it will pay off dividends for years to come.
I’d love to hear more about the specific strategies you’re using to connect with your audience, because I’d like to get better at this as well. Please don’t hesitate to leave a comment or reach out!
One question I commonly get from website owners – both bloggers as well as eCommerce store owners, is the value of Pinterest traffic.
Is Pinterest traffic worth anything? How does Pinterest traffic convert? Should I actively be focusing on my Pinterest strategy?
To be fair, I’ve always had a love-hate relationship with Pinterest traffic.
On one hand, my baby product brand, which is a wonderful market for Pinterest in general, gets a ton of traffic from Pinterest. It was by far our biggest traffic source from social media, and for a long time was our biggest traffic source period.
At the same time, it was also our poorest converting traffic source – converting 7x worse than organic Google traffic over the course of a year.
Why is that, and is there anything you can do to make Pinterest traffic more valuable? I’ll cover both of these in just a moment.
The Problem With Pinterest Traffic
I have said for a very long time now that traffic on its own is a vanity metric.
Unless your entire business is built around ad revenue (which is a very bad idea) than traffic on its own really isn’t worth anything.
With a business, your goal is to move a buyer closer and closer to a sale. This starts by getting your brand in front of people that stand a shot at ever converting in the first place.
Here’s the thing about Pinterest – these viewers are about as ‘top of the funnel’ as you can possibly get.
They are not browsing Pinterest to buy. They are not shoppers.
In fact, the very nature of Pinterest is built around saving things for later.
Think about it – the whole nature of a Pinterest board is to collect things you like around a given topic. But how often do people actually go back and even view their boards, let alone take action on anything they’ve saved?
Very, very few.
Even those that click-through to your website likely have no intention of making an immediate purchase.
Pinterest users are looking for ideas, inspiration, and entertainment.
Pinterest Isn’t Entirely Bad, However
That being said, there is value to Pinterest traffic, and its power comes in numbers.
Pinterest can be incredibly valuable for sending very large volumes of traffic to your website, making it a great way to build general brand awareness and familiarity. Unlike most social media channels, pins may continue to drive traffic years into the future.
Seriously, I still have pins generating hundreds of visitors a month from over 3 years ago. That’s something you’ll never get from a tweet or a Facebook post.
And let me be clear – even though Pinterest is one of the worst performing channels when you compare numbers, it still converts. It converts less frequently, but conversions are there.
Therefore, over time, it’s still possible for it to become a powerful money maker.
You just need a strategy.
How To Increase Conversions With Pinterest Traffic
While I definitely wouldn’t consider myself to be a master of Pinterest – for leads or for sales, I have tried a few things that have worked well for maximizing the value of Pinterest traffic.
1. Use Pinterest Traffic To Build Your Facebook Pixel
Pinterest visitors may not convert the first time that they visit your store, but they may convert the 2nd or 3rd time.
Utilize Pinterest as a way to segment website visitors based on interest. For example, if you were a kitchenware company and a person clicked through to an article about baking chocolate cakes, you can infer that this person has an interest in baking desserts – cakes specifically.
Then, you could use this audience to retarget cake baking accessories to them on Facebook. The click on its own may not convert to a sale, but it does indicate a certain level of interest, which is valuable in itself.
Bonus Tip: When running Promoted Pins or adding content to Pinterest yourself, add a UTM tag to the URL. This will allow you to populate your Facebook custom audiences specifically with people who originally came through Pinterest – allowing you to separately track retargeting ads that run to Pinterest visitors, vs retargeting ads that run to everybody else.
2. Prioritize Retention
You stand a much better shot at making an eventual sale if you manage to retain the visitor somehow, so you can market to them over and over again.
Create some sort of lead magnet to offer in exchange for an email address. Although you still won’t convert most visitors into subscribers, it ultimately makes the traffic much more valuable overall. Alternatively, encourage people to follow you on other social networks.
This is the next best thing if they do not buy. A visitor that is not retained in some way, and that you cannot bring back via a retargeting ad, is likely lost forever. If you prioritize retention, it doesn’t have to be that way.
3. Brand Your Pins
Although views of your brand name and logo do not hold a lot of inherent value on their own, these impressions are not completely worthless. They do hold some value.
This also gives you the added benefit of getting your brand in front of people who did not bother to click-through to your website – which let’s be honest, is most people that view your pin.
There’s a principal in psychology called the mere-exposure effect (often called the familiarity principle) that causes us to start to like and trust things that are familiar to us.
If your logo manages to get in front of people multiple times (and they actually see it), there’s a chance it could increase their likelihood of finally clicking through, or aid slightly with conversion when they ultimately choose to do so.
Conclusion
When utilizing Pinterest for business, it’s vital that you look beyond just the pure traffic numbers.
It’s exciting to see hundreds or thousands of visitors a day coming to your website from Pinterest, but unless that traffic is taking some further action to escalate their relationship with you (such as becoming a lead, or purchasing a product) than that traffic isn’t worth much.
That being said, if we have an active strategy in place for utilizing the Pinterest traffic, it can become a bit more powerful.
I’d love to hear about your experience with Pinterest, and how you’re utilizing it to build your business!
For years, I have been preaching here how dangerous it is to become reliant on one company.
Why it’s dangerous to rely on one platform to send you traffic, or one website to sell your products and services.
This mistake can be so costly, it can shut entire companies down overnight – leaving you with nothing to build back from. It’s incredibly scary.
Two weeks before writing this post, I logged into Twitter to discover that my account had been suspended. I received no email regarding the suspension, and was not told what rule I supposedly broke that led to my suspension.
In fact, I only found out when I went to tweet (as usual) to my 21,000 followers, only to be greeted with the wonderful message that my account had been suspended.
Although Instagram Stories have been around for a while now, the vast majority of marketers are not utilizing them to their full potential.
Even those posting story updates regularly have no real strategy for their Instagram stories, and they’re paying the price because of it.
Stories have the power to build connection with your following that your main feed never could, and if you learn to tap into their power, it’s possible to do very well – even without a large following!
In this article, I want to share 7 Instagram story content ideas to consider trying out. If you can implement even one of these into your business going forward, you’ll find that creating engaging content regularly becomes much easier! (more…)
Yesterday, you were exposed to between 4,000 and 10,000 marketing messages – but how many of those do you actually remember?
Out of those that you remember, how many actually sparked a powerful enough reaction in you to affect your opinion of that company?
Chances are, not very many. In fact, you unconsciously filtered out the vast majority of advertisements without even realizing that they were there – despite the fact that your eyes likely did pass over them.
As entrepreneurs, we often make the mistake of believing that more eyeballs on our offer is a good thing, without taking into account an important fact – if no results are actually being delivered, we are wasting our time and money for no good reason.
As social media marketers, we make the mistake of prioritizing reach – acquiring new followers, going viral, chasing social shares and retweets, even if it means that our messages fall onto deaf ears.
That’s a problem.
Social media marketers do best when they prioritize engagement first, building a framework that actually connects with the audience. Once this framework is in place, only then can it be effectively scaled by amplifying reach.
In this article, I want to help you develop that framework. Let’s look over 7 methods we can utilize to improve engagement on social media, and build a more meaningful connection with our audience. (more…)
One of the biggest misconceptions in marketing is that you need a large audience to make a large amount amount of money.
For most businesses, this simply isn’t true. It doesn’t take tens of thousands of followers on social media, readers on your blog, or subscribers to your email newsletter to make some serious money online.
It does however, take two things:
The right people paying attention to your brand.
A good system in place to maximize the lifetime value of each customer.
In this article we’re going to cover the first one. Let’s discuss a few proven, time-tested , and free methods to attracting hyper-engaged fans, that will flow your brand the sales, attention, and fan base it needs to flourish for years to come. (more…)
