Articles

  • You Are Vulnerable – Decrease Your Company’s Reliance On Social Media

    It’s finally happened. For years, I have been preaching here how dangerous it is to become reliant on one company. Why it’s dangerous to rely on one platform to send you traffic, or one website to sell your products and services. This mistake can be so costly, it can shut entire companies down overnight –…

  • 7 Creative Ideas For Instagram Story Content – Instagram Stories Strategy

    Although Instagram Stories have been around for a while now, the vast majority of marketers are not utilizing them to their full potential. Even those posting story updates regularly have no real strategy for their Instagram stories, and they’re paying the price because of it. Stories have the power to build connection with your following…

  • 10 Scams Shady Marketers Use To Trick You Into Spending Money

    In all fields, there are good and bad people. People that want what’s best for their customers, and those who can only look out for their own selfish interests. Some say that the internet is like the wild west, where people can pop up, cause harm, and disappear without a trace. In many ways, this…

  • 7 Tactics To Foster More Engagement On Social Media

    Yesterday, you were exposed to between 4,000 and 10,000 marketing messages – but how many of those do you actually remember? Out of those that you remember, how many actually sparked a powerful enough reaction in you to affect your opinion of that company? Chances are, not very many. In fact, you unconsciously filtered out…

  • 7 Exciting Ways Blogging Can Benefit Your Small Business

    Blogging may be the single most effective way to market a small business, yet a surprisingly large number of people fail to take it seriously. It’s cheap to start, and cheap to scale. It works in almost every industry. It generates sales in the short-term, and is an incredible brand-building tool in the long-term. When…

  • Don’t Put It Off – Why You Should Begin Utilizing Influencer Marketing Today

    Every so often, marketers are given access to an advertising platform that offers an incredibly good return. Typically, these platforms are new, unproven, and businesses are weary about jumping on board. Because of this, they tend to offer an unusually high return for marketers that able to figure out how to utilize them, capitalizing on…

  • Cold Email Outreach: A Detailed Strategy To Following Up Effectively

    It takes an average of 7 contacts before a person will make a deal with you. 90% of salespeople, marketers, and entrepreneurs will not follow up with a person more than 3 times. Yet, 80% of deals are made on the 5th to the 12th contact. Can you imagine all of the money that you’re…

  • 5 Strategies To Succeed In Competitive Niches Online

    It should go without saying, but some markets are more difficult to compete in than others. While low-competition markets are easy to break into and even a beginner can establish an audience without any serious marketing efforts, others are difficult to even establish an initial audience. It could take months and hundreds of hours of…

  • Build Your Brand’s First 10,000 Fans With These Free Strategies

    One of the biggest misconceptions in marketing is that you need a large audience to make a large amount amount of money. For most businesses, this simply isn’t true. It doesn’t take tens of thousands of followers on social media, readers on your blog, or subscribers to your email newsletter to make some serious money online. It…

  • A Strong Personal Brand Is The Ultimate Safety Net – Here’s Why You Need One

    In business, true safety is hard to come by. Regardless of how hard you work, or how we’ll you’re doing now, things change. Your product becomes obsolete, or a new, larger competitor enters your market. You’re hit with a baseless lawsuit, but still have to shell out  huge amounts of money for legal fees. You end…