Note: Listen to this post instead using the audio player below, and consider subscribing on your favorite podcast player!
It doesn’t take a large following to make a large amount of money.
There are people with 200 loyal readers doing better than those receiving 200,000 visitors / month.
Heck, we recently learned about an Instagram star with 2.6 million followers that couldn’t sell even 36 t-shirts. Not even one unit per 72,000 followers.
What gives? What’s the difference between the person with 200 followers that makes a full-time living, and the Instagram “influencer” that couldn’t sell even one shirt per 72,000 followers?
It’s simple – it comes down to truly understanding your audience, and using that to build a real, meaningful connection with them.
In this article, let’s go over how you can build a better connection with your following, foster further engagement, and of course – make more money from your existing audience!