They say that the most profitable niches fall into one of three markets – health, wealth, and relationships.

Of course, profitability and competition go hand-in-hand. Fitness is an incredibly valuable and lucrative industry, and with that comes a lot of competitors looking to take a piece of it for their own.

Therefore, in order to succeed within the health and fitness market, it is vital that you niche down further, targeting your website, channel or podcast around a specific sub-niche, rather than trying to take on the fitness market in its entirety.

In this post, I will cover good fitness sub niches to consider building a business around.

Let’s get to it!

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Not sure which niche would be best for you? Grab my niche selection blueprint by clicking here and you’ll find your perfect, profitable niche in no time!

Choosing a niche can be difficult. It is one of the first big decisions you have to make, and sets the foundation for everything else you do going forward.

To make matters even more challenging, it’s not something you can easily switch if you change your mind later on. Therefore, you’ve really got to be certain before committing to a decision.

Through my niche reports, my goal is to give you a deeper overview into the market, lay out some ideas for content and monetization, and help you to picture what your business will be like once you’re running it.

Today, we’re going to be focusing on the golf niche.

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Note: Listen to this post instead using the audio player below, and consider subscribing on your favorite podcast player!


It should go without saying, but some markets are more difficult to compete in than others.

While low-competition markets are easy to break into and even a beginner can establish an audience without any serious marketing efforts, others are difficult to even establish an initial audience. It could take months and hundreds of hours of work before entrepreneurs in these markets experience any return at all.

Fortunately however, expensive markets tend to offer great rewards in return. After all, a market becomes competitive due to the fact that there’s so much money to be made, and competitive markets offer incredible opportunities to scale.

In this article, my goal is to shorten the time it takes you to succeed in these markets – sharing with you tactics and strategies myself and others have utilized to build our brands in competitive industries.

Over the years, I’ve competed in both small, refined niches, as well as major markets like business and parenting.

These are markets that have insane amounts of brand loyalty, and getting a consumer to make regular visits and purchases is very tough, and often quite expensive.

There is a healthy degree of skepticism to newcomers, and establishing any sort of name for yourself, let alone growing an engaged audience, can be difficult.

While my baby product brand is far from being a household name, we’ve managed to carve out our own niche market, and our blog audience and customer base is growing every day. I only mention this to show that what I’m about to share with you actually works, and can be applied to your business regardless of the market. I’ve used these strategies to build my personal brand here as well.

So, without any further ado, let’s begin.

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Not sure which niche you want to enter into? Grab my niche selection blueprint by clicking here and you’ll find your perfect, profitable niche in no time!

The majority of profitable niches are divided into two main categories. Problem solving, and hobbies. The problem is, people have hard time deciding which they should enter into. This is understandable – it’s a big choice, and there are conflicting opinions everywhere.

One set of marketers will say that anything but problem solving niches are a waste of time, as buyers are desperate to solve their problems and are very willing to pay for an instant solution. Another set of marketers will insist that hobby niches are far more profitable, because the visitors that visit your site are more likely to return and purchase from you multiple times.

While both can be extremely profitable, problem solving and hobby niches are often tackled in drastically different ways. For this reason, we must dig a little bit further before we can decide which category would be more profitable for you.

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How many times have you been told something like this:

“Write about something you’re passionate about and everything else will fall into place.”

You hear it everywhere. It’s been told to many of us again, and again, and again. But is it actually true? Can online success really summed to ‘follow your passion’?

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Niche selection is often the hardest part of starting a new website for beginner webmasters. After all, it’s the first step in the entire process – you usually can’t even buy a domain without first deciding on your website’s topic. It’s also one of the most stressful. Typically, if you get the niche selection wrong, the majority of the time you spend on that site will be a waste. You usually can not change the website’s niche after it’s been started, and it ends up being a huge waste of time.

However, perhaps an even bigger waste of time is worrying too much about the above issues. Let me quickly share with you my story.

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