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We’re at an interesting time in entrepreneurship, particularly for small businesses.
Things aren’t the same that they used to be. As a society, our lives are radically different than they were 10 years ago, and marketing has changed as well.
So has the way we learn.
New entrepreneurs aren’t getting their business advice from textbooks or college courses. They’re getting it from online gurus or major online personal brands, who may have an agenda of their own that they’re pushing on you.
One piece of advice in particular that I’ve seen consume entrepreneurs is this:
“Hard-selling is bad, just focus on branding!”
I’m here to tell you why this often isn’t true, and help you find the balance between direct response marketing, and branding in your small business.