Talking about traffic value, i think it's absolutely important to pay attention to the value generated by a specific audience, over the size of the audience however i also understand people sometimes look at other metrics. For example, the so-called vanity metrics. It still plays some role in defining the success or value of a business platform, in some cases.

Personally I love to say that this choice will always depend on one's business goal per time. For example, If you're more focused on the vanity metrics for advertising purposes, you can always highlight and pay attention to expanding your audience as much as possible.

On the other hand, if your goal is to drive a sizeable but highly engaging audience, you can always focus on that. In a nutshell, while one must focus on the size of traffic will drive their overall goals at the same time, one has to always be conscious of the danger of pursuing the two goals at same time, without achieving any of them.

Thanks for sharing such an amazing article. I appreciate your critical thinking around this project. At some point I agree with you that there are many other factors which are responsible for online business success. So to say that large audience size matter a lot to succeed in business is not completely true.

All the factors explained by you in this post are very clear and simple to follow up. You are right that audience are important but not the most important metric to track, what matter is the amount earned by you from your business.

Great thought ! Keep sharing !

Thanks,
Ruhee