Comments on: The Definitive Guide To Establishing Trust, Before The Sale

By: James McAllister

James McAllister — Tue, 04 May 2021 16:43:53 +0000

In reply to Wendy D. Aleman. Thanks so much Wendy, that means a lot!

By: Wendy D. Aleman

Wendy D. Aleman — Fri, 23 Apr 2021 17:18:13 +0000

For someone so young, you are a wealth of actual knowledge. Much success to you!

By: James McAllister

James McAllister — Sat, 13 Jul 2019 17:33:26 +0000

In reply to Nikola Roza.

Hey Nikola!

You’re right, consumers are too smart and see right through it when marketers try to be deceptive.

Online, you cannot hide. It’s wonderful. If you scam people, your product sucks, etc – even if you block reviews on your own site, people can talk about it elsewhere. So, trying to fool people into thinking your product is better than it actually is will not work for you long-term.

Even for mass-market websites like Amazon, buyers are starting to take notice when reviews may not be legitimate. For honest marketers, this is great news – our authenticity means that we don’t have to worry about things like this!

By: Nikola Roza

Nikola Roza — Thu, 11 Jul 2019 20:49:20 +0000

Great tips James,
I like how you say that even bad reviews are better than no reviews. It shows transparency, honesty and willingness to listen to your customer.
I like that, because I know from experience that if I can only see glowing testimonials about a product, there’s probably something fishy going on.

Doesn’t build trust at all…