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How many email subscribers do you need to make money? This is a question that I get asked quite frequently, and unfortunately it doesn’t always have a straightforward answer.
While I won’t be able to give you an exact number to strive for, I’d like to point out some variables that can affect your earnings per subscriber, and try to help you come up with an accurate target for yourself. Because while it is certainly possible to make money even with a very small mailing list, it’s also possible to have thousands of subscribers and still not earn very much.
Therefore, anybody that tells you that you need X amount of subscribers to make X amount of money, does not understand what they’re talking about.
To gain a better estimate however, let’s look at a few variables: