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Having spent over $100,000 in Amazon pay-per-click ads in 2019 across of hundreds of campaigns, I’ve learned a lot of lessons that wouldn’t have been obvious at the beginning.

Relatively speaking, Amazon PPC is still a relatively new platform, and it is constantly evolving. New tools and advertising strategies are coming out all the time, and there isn’t as much known about the platform vs something like Adwords or Facebook ads.

Therefore, I wanted to release this post to share all of my key findings over the last year.

Let’s look over some key Amazon pay-per-click strategies that have been helping me to reduce ACoS and make more sales on Amazon!

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Social media is great for building a following, but the biggest mistake entrepreneurs make is stopping its power there.

It’s nice to see your following growing, and receive likes on all of your posts. It truly is. However, likes won’t pay your bills, and a following won’t do much for your business if it can’t be monetized at some point down the line.

Contrary to popular belief, social media is still an incredibly powerful tool for actually generating future customers. However, it requires a strategy that helps to move people from one stage to the next. And if you keep structuring your social strategy to generate awareness, you’ll never get those people anywhere close to spending money with you.

Therefore, I encourage you to read through this article carefully. It is one of the most important articles on social media that I’ve ever written. By following the advice, you’ll learn how you can start generating real income from your existing following (even if it’s not very large) and grow your overall audience profitably all at the same time.

Let’s start with the first stage – the one most business owners never move far beyond.

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When it comes to selling digital products – especially courses, there are a few routes you can take.

On one-hand, you can release your course as a one-off payment. The customer purchases it, and they have access to it forever.

On the other hand, there has been a rise in membership sites / subscription services – entrepreneurs offering access to all of their courses, for a recurring monthly fee.

I’ve spent a lot of time pondering what option I wanted to pursue myself, and had the opportunity to really dive deep into the pros and cons for each strategy.

In this article, I want to help you make your decision, by covering the advantages of disadvantages to selling online courses in a flat, one-time fee, vs a recurring membership option. I don’t think there is a clear best choice for everybody, so I’m going to help you decide what the best option is for you.

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Looking to maximize your earnings from Amazon’s Affiliate Program? Grab my Amazon Affiliate Blueprint on my Products page!

The Amazon Affiliate Program (also known as Amazon Associates) is something that every affiliate marketer should have in their arsenal – but it is not without its fault.

Amazon is the world’s largest online retailer, and offers just about any physical good that you’d want to promote. While it’s not the ideal choice in every situation, you would be foolish to ignore the power it can hold for you.

In fact, there are people who build entire companies – pulling in hundreds of thousands of dollars per year – solely around promoting products on Amazon.

In this article, I’d like to talk more about the pros and cons of Amazon’s affiliate program in detail, as well as answer some of the most common questions regarding the program.

This way, you can better idea on how you could benefit from signing up, and how to make more from Amazon’s affiliate program once you choose to do so.

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One of the quickest ways to improve your website’s conversion rate and increase your sales is to implement live chat.

Live chat may be the most effective way to offer customer support – both pre-sale and post-sale, in today’s day and age. It’s far quicker to communicate than email, and allows you to accomplish so much more than just using the phone.

That’s not to say the others should be ignored, but it’s a fact – live chat has insane potential.

In this article, I want to cover some of these benefits in detail – sharing with you why live chat is important for every business, and giving my recommendations on how to set it up today.

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