Absolutely! Branding campaigns tend to make more sense as marketing budget grows, but typically most small businesses need to be able to earn a direct return quickly.

Hi Praveen and thanks for visiting!

It will definitely depend a lot on your market, your short and long-term goals, personal skill set, and competition, along with a number of other factors. I’m not sure there is any perfect balance, even for companies that sell almost exactly the same products.

My advice would be to allocate a budget for each and make adjustments based on the results you see.

A very detailed article on branding and direct response marketing. My doubt is how will you identify what works for business? What to concentrate on more whether branding or direct response marketing? Because from my experience, it differs from business to business and finding the middle ground is the toughest job.

Hey Ryan! Good to see you again man.

Branding has its place in just about every business but at some point the transaction has to happen. The good thing though in your instance is that with such a strong brand developed, conversions do tend to come quite easily when that person is finally ready.

And, by having a call to action in every post, you place that constant reminder, and make it easy for them to finally make the transaction.

Good message!

Hi Donna!

There is certainly a healthy need for both, but different markets will need a radically different balances. It’s kind of silly that a lot of people push 100% into branding – even calling any form of direct response marketing ‘short-term, narrow-minded thinking’. It’s nonsense!

You illustrate all of this by example, I appreciate you sharing this.

Thanks Donna!